Set Hold
SET Hold unites companies from various economic sectors across Bulgaria.
The organization’s core activities involve the trade of optical products, the provision of healthcare services, as well as the acquisition, management, and leasing of real estate assets.
SET Hold oversees several companies and brands operating in the following sectors:
- Trade of eyewear and optical products
- Healthcare and medical services
- Italian premium food and beverages
- Distribution and wholesale trade
- Development, management, and
- Future projects:
Expansion into the hospitality industry, including hotels and restaurants
Stay tuned for our wine project.
Нови проекти
“Vision and Hearing” Medical Center
“Vision and hearing care is not a luxury—it is essential to a high quality of life. This philosophy guides every patient experience at the Vision and Hearing Medical Center in Sofia.”
State-of-the-Art Medical Technology
Medical Center “Vision and Hearing” is a high-tech, specialized medical center for the diagnosis and treatment of visual and hearing disorders, located in the heart of Sofia, at Paradise Center, 100 Cherni Vrah Blvd.
The center features modern consulting rooms covering more than 500 square meters and is equipped with state-of-the-art technology.
Нови проекти
“Vision and Hearing” Medical Center
“Vision and hearing care is not a luxury—it is essential to a high quality of life. This philosophy guides every patient experience at the Vision and Hearing Medical Center in Sofia.”
State-of-the-Art Medical Technology
Medical Center “Vision and Hearing” is a high-tech, specialized medical center for the diagnosis and treatment of visual and hearing disorders, located in the heart of Sofia, at Paradise Center, 100 Cherni Vrah Blvd.
The center features modern consulting rooms covering more than 500 square meters and is equipped with state-of-the-art technology.
Brands
Brands
Businesses
Optigroup
Leading distributor and official representative of ZEISS in Bulgaria.
Optigroup Ltd. is a distributor and wholesale supplier of optical and ophthalmological products for the Bulgarian market. The company was established in 2012 and collaborates with over 300 optical stores and eye clinics across Bulgaria.
The primary goal of the company is to be a premium business partner to Bulgarian opticians and eye care professionals by providing high-quality products and services from the world’s top manufacturers.
Optigroup Ltd. represents the following leading brands in the Bulgarian market:
- Carl Zeiss Vision
- Visionix Technology Group – Visionix, Weco, Briot
- Breitfeld & Schliekert
- Nano, Marchon, Derigo, and many others.
Optigroup
Leading distributor and official representative of ZEISS in Bulgaria.
Optigroup Ltd. is a distributor and wholesale supplier of optical and ophthalmological products for the Bulgarian market. The company was established in 2012 and collaborates with over 300 optical stores and eye clinics across Bulgaria.
The primary goal of the company is to be a premium business partner to Bulgarian opticians and eye care professionals by providing high-quality products and services from the world’s top manufacturers.
Optigroup Ltd. represents the following leading brands in the Bulgarian market:
- Carl Zeiss Vision
- Visionix Technology Group – Visionix, Weco, Briot
- Breitfeld & Schliekert
- Nano, Marchon, Derigo, and many others.
ZEISS vision center
Opticians ZEISS VISION CENTER in Bulgaria are part of the global chain ZEISS – optical stores around the world that meet the highest standards for precision and ultimate vision. At ZEISS VISION CENTER, quality is fundamental – highly qualified staff, modern technologies, analysis of the specific needs of each customer and individual treatment from the reception to the issuing of the glasses.
Grand Optics
The huge variety of glasses and services, high-tech equipment and experienced employees make Grand Optics a favorite brand of Bulgarians. There are 18 opticians in the chain, located in different parts of Bulgaria. The assortment in each site is extremely rich – over 4,000 models of sunglasses and prescription frames. In the stores, there are specialized corners with boutique glasses, children’s and sports products, outlet collections and much more.
Joy Optics
“We welcome you with joy, serve you with a smile” – this is the motto of Joy Optics.
Optika.bg
The largest optical store in Bulgaria.
Optika.bg is located on an area of 1000 square meters, distributed over 3 levels and 10 product areas. It was created by a team of specialists with many years of experience in the field and places high demands on first-class and competent service and precision in every eye examination.
The philosophy of Optika.bg is to provide its customers with expert consultation, eye health care, a huge variety of brands and models, innovative optical products and services.
Optics is located in an emblematic location in the capital, closely connected to the pulse of the city, culture, books, art and a pleasant place to walk.
OPTIKA.BG presents over 150 brands with over 10,000 models of prescription frames and sunglasses.
Optissimo by Grand Optics
The fashion optics of Bulgaria.
Optissimo is a new generation optician, opened at the beginning of 2023. The store is located on two floors in the top center of the capital. It offers a huge variety of products, some of which are exclusively presented for Bulgaria. The optician has two ophthalmic offices with the latest equipment. The stylish interior and the possibility to consult with fashion stylists on site make shopping at Optissimo an exciting customer experience.
Vidi Optics
Modern optical stores in smaller towns.
VIDI Optics is a rapidly growing chain with a focus on the quality of the products and services offered. VIDI trusts the products of the global innovator in the development and production of optical lenses SEIKO Optical and the leader in contact lenses ALCON. VIDI optics offer a professional
consultation and vision test, as well as over 1,500 models of prescription frames and sunglasses. Optics make high quality standard at extremely competitive prices.
Medical Center “Vision and Hearing”
The center features modern consulting rooms spanning over 500 square meters, equipped with state-of-the-art technology that meets all contemporary medical standards.
Amo la vita
The facilities offer the highest quality products and drinks imported from Italy (chocolate, wine, pasta, cheese, sauces, coffee, tea and much more).
The company is the representative for Bulgaria of the iconic Italian Venchi chocolates and candies. The portfolio also includes other well-known brands, such as:
- Brezzo – natural products – honey, jam, etc.;
- Gourmet specialties reflecting the culinary traditions of Sicily – Campo D’oro;
- Boutique tea and accessories La Via Del Tea;
- Fresh prosecco and Canella brand cocktails;
- High-class Panettone cheeses of the Loison and Flamigni brands;
- Cantarelli – a special selection of Italian cheeses;
Lumpar house
Declared a cultural monument, it is a reconstruction of the original house, inhabited by several generations of the Lumparovi family. In the latest restoration, the aim is to preserve every authentic element and to reproduce as accurately as possible the typical characteristics of the rich houses of Melnik – the inscribed holkers and the stained glass windows. The winery, which penetrates as much as 20 meters into the rock, is one of the few preserved authentic sights of this region famous for its wines. The place is suitable for both wine and culinary tourism.
Declared a cultural monument, it is a reconstruction of the original house, inhabited by several generations of the Lumparovi family. In the latest restoration, the aim is to preserve every authentic element and to reproduce as accurately as possible the typical characteristics of the rich houses of Melnik – the inscribed holkers and the stained glass windows. The winery, which penetrates as much as 20 meters into the rock, is one of the few preserved authentic sights of this region famous for its wines. The place is suitable for both wine and culinary tourism.
